Lena Wiberg

Senior leader, Technical Strategist, Author, Public speaker and Quality Enthusiast

Who am I?

I am happiest when I get to paint a vision and guide things forward through others. At my best when I get to do long-term and strategic work, using my long technical background as a guiding star while being humble towards all that’s changes since my days as a programmer.

As a manager, I strive to bring out the best in every individual. Seeing the potential that most of us fail to identify in ourselves. I am comfortable managing both managers, leads and ICs and love when I get to grow both technical and people skills in my people.

A common denominator in any role has been acting as the glue between business and tech, working truly cross-functional with aligning technical visions with clear business goals. I love working in close collaboration with my counterpart to calibrate risk, effort and cost to create magic.

I am a fast learner, empathic and have an ability to see context and how things fit together. Constant learning is at my core. I strive to challenge assumptions and the way things are done - both for myself and for others. That is what helps us grow.

I am a public speaker, workshop facilitator and blogger as well as the creator/author of "Would heu- risk it?", a book and a card deck on Risk Management and Testing.


Social Media



Coaching and mentoring

Budgeting & Cost Analysis


Strategy and vision

Process Improvement

People management


Facilitation and training

Change management

Roadmap & planning

Risk assessment & mitigation

Work experience in focus

Engineering Manager

Mentimeter | Jan 2021 -

  • Line manager for a a mix of Line Managers, Tech and Team Leads and Engineers
  • Ownership of recruiting, staffing, staff development and technical roadmap.
  • Created a young talent program with 12 talents (Engineers, UX and Product Manager)
  • Responsible for Tech Reputation and Branding
  • Budget, plan and follow up for the Product Department

Engineering Manager

Blocket | Feb 2020 - Jan 2021

  • Responsible for the technical delivery across 3 teams and 6 sites.
  • Three Tech Leads, each responsible for a domain, in total around 20 engineers and QA in my care
  • Ownership of recruiting, staffing, staff development and technical roadmap.
  • Employer branding, DEI responsibilities
  • Member of the Tech Leadership group, managing the overall tech department.

Business Area Manager and Consultant manager

Lemontree | Dec 2018 - Feb 2020

  • Created and led a new business area offering training (custom built, general and certification preparation)
  • Developed and managed our recruitment process and strategy in collaboration with head of HR
  • Company steering board related activities such as planning short- mid- and long term goals, market analysis, plan budget and staffing
  • People management with all related activities
  • Responsible for key clients

Interrim Head of QA, QA Division Manager

afa Försäkring | Feb 2016 - Dec 2018

  • During 2018 - Interrim Head or QA. Around 50 people in total.
  • Grew the size of the department to about twice the original size during my time.
  • QA Division manager - Line Manager for Leads and ICs. Around 15 plus consultants.
  • Analysed, designed, planned and implemented new QA organisation
  • Department Leadership related activities such as planning short- mid- and long term goals, market analysis, staffing and budget for the QA Department
  • Responsible for reforming the QA Strategy, processes and way of working
  • Owned the testing Center of Excellence, creating frameworks, tooling, education and guidelines
  • Introduced and led analysis of automation solution, looking at trends, visions and goals
  • Initiated and led a collaboration with the higher vocational schools regarding internship programs
  • Spearheaded a new Trainee Program, in collaboration with Sigma Young Talent
  • Set up and drove GDPR compliance for the QA organisation, moving to a synthesized approach to test data and decoupled test environment architecture.

Senior QA Manager 

if P&C Insurance| Jan 2014 - Feb 2016

  • Hired to build a new test organization for if P&C Insurance (if Industri). From analysing current state and pain point to designing a new organization in regards to roles, staffing, strategy and processes.
  • Responsible for staffing, recruitment, contact with suppliers, metrics etc.
  • Budget responsibilities, Vendor contacts and contracts.
  • Leadership Group related activities such as planning short- mid- and long term goals, market analysis and staffing
  • Responsible for tooling and guidelines regarding them

Other experience

Speaker and workshop facilitator

International speaker at testing and developer conferences. Topics cover different aspects of quality, such as ethical software development, security testing, visual models and analysing trends for continuous improvement.

Board member

Member of different boards, such as Swedish Association for Software Testing, Hyper Island, Association for Software Testing, IT-högskolan (Board for the testing education).

Conference organizer

Part of the groups organizing Swetugg (.NET, Stockholm 2018/19) and CAST (QA, Texas 2019/2020)

Mainly focusing on program committee, speaker relations and marketing


Mentored a number of LIA students and trainees attending either tester of .NET developer programs at the higher vocational schools in Stockholm. I am happy to say that most either were hired directly by my employer at the time or got good jobs directly afterwards.

Mentored junior testers in the different teams at several workplaces.